The textbook definition of content marketing is the creation and sharing of material online in order to indirectly promote a brand (i.e. blogs, videos, podcasts, lead magnets, social media, etc.) In the past, a salesman could go door to door and make a living selling his products. Not anymore. The rise of social media and …
Why is starting an author blog recommended to writers as a way to market themselves to readers? In short, blogging is the best way to build your author platform. There is so much noise out there on how to market your books. One person says you need to get on Instagram. Another says YouTube is …
One of the most common questions I get from authors is, “What should I blog about?” Blogging is recommended as one of the best marketing tactics out there, but many writers are unsure of how to make it work for them. In the hopes I can help somebody out there, I decided I would put …
You’ve decided to finally build your author website. You know what you want to write about, but not sure what goes into formatting your author blog. Don’t let the unknown scare you out of blogging. Formatting your author blog does not have to be complicated. In fact, there are a few simple things that can …
Once you’ve written your blog post, you will still need to promote it. This is when the real work begins. Get it in front of people so they click on it, come back to your site, and read it! After all, the more eyes that get on your post, the more successful it will be. …
When I first started blogging for myself, on my own website, I didn’t really know what I was doing. I knew I had to write regular blog posts and post my content on social media, but I didn’t know a single thing about the importance of email marketing. But email marketing has some really terrific …
Creating a social media strategy for your author business doesn’t have to be hard or take up a lot of time. There are several things you can do to keep it simple, effective, and genuine to reach more readers. 1. Find Your Platforms When deciding on which social media platforms you should build your following, …
When choosing which social media platform to build your author business, you want to consider two things. Where are you the most comfortable? And where do your readers spend their time? By knowing this, you can leverage social media for your business by making it work for you. Where are you the most comfortable? Choose …
Are you ready to start building your author platform? Maybe you’ve been meaning to start building your author platform, but you keep getting distracted or life gets in the way Maybe you hate selling, so you don’t even want to touch the marketing stuff Or maybe you haven’t finished writing your book yet and are …
Diversifying your income as an indie author is not only a good idea, but it is almost necessary to be successful in the indie publishing industry. In a world where everything costs money, you have to pay attention to your finances. Most people get their income from a single source. One full-time job. If you …
